TABLE OF CONTENTS
A Quest for Ikigai
There is a Japanese philosophy called ikigai which offers a thought on finding one’s purpose. It purports that when what you love to do meets what you’re good at doing meets what the world needs meets what you can be paid for … you have arrived at the sweet spot of your “reason for being.” I love this principle and seek to check these four boxes of ikigai with every new project I embark upon. Often, a commission checks that fourth box.
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