TABLE OF CONTENTS
20 (Mostly Free) Tips to Promote Your Play or Musical
My guerrilla marketing methods were developed over the last 20 years as a best-selling author. I’m applying those same techniques now on my maiden voyage as a playwright.
MAKE TIME
1. Schedule fifteen minutes a day to self-promotion. Put yourself in your calendar. With only fifteen minutes every day you’ll make major strides and create a habit.
ORGANIZE YOUR MATERIALS
2. Add an email signature. Email signatures are a great way to promote your play. Change it up.
3. Order business cards. Ask for other people’s and hand yours out like candy.
4. Actively collect email addresses. Be relentless.
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